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Collecting funds has been the most asked question of me in the last few years; and I wager it’s something you’ve been pondering as well. Most new apartment investors are frightened at even the idea of collecting money. You’ve undoubtedly had the thought at least once, “How the do I even ask somebody to give me $100,000 to purchase a multifamily investment?” Well people, here’s the answer…you DON’T! Being the smart apartment investor I know are capable of being, you never ask for cash. Instead, you present prospects to people who then come to be tremendously engrossed. It’s a different way to go about raising capital, but I guarantee you, it’s the most beneficial route to go.
Your 10 Second Pitch
It’s all about connections! When folks know what you do, and know you are zealous; they will go out of their way to send checks for you apartment investment. Trust me, raising funds is not quite as difficult as you might think. In reality, one of my students just raised $100,000 in just 10 SECONDS! That’s correct; 10 seconds! He told me precisely how he did it, and I believe that you can copy the way he did it and attain the same outcome. He penned out a ten second pitch (I’ll even give you the one my student used!), committed it to memory it and practiced it until the words just flowed from his mouth. He said that he went to a networking affair where they were only anointed 10 seconds to describe what their business is. After he gave his pitch, an investor sought him out and said that he was precisely the kind of person he was searching for. They’ve now shaped a very solid relationship, and that investor is very dependable to my student.
I know many of you are wondering “Peter, what did he say?!” Well my friends, here it is:
“Hi, my name is ___(Your Name)___, and I invest in apartment buildings in emerging markets across the United States. We join forces with investors who are displeased with the 1-2% return they get when working with an IRA or Mutual Fund. Then we buy, sell, and run multifamily properties to deliver clients with money made from the cash flow and equity when the units are sold. Anyone who wants to acquire more information can talk to me after the meeting.”
With this elevator speech, I know that you can go out and collect lots of funds for your multifamily investments.
