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Let’s say, $150,000 is what you require to complete this amazing deal you’ve landed. Supposing you’re currently at the time where you have plenty of information on your deal and you have a number of potential investors you could reach out to for your deal. What’s next in succeeding in getting investors to hop on board?
The Trust Factor
Once more, it all comes down to the trust matter. Do the investors have confidence in you when it comes to their money? Let’s talk about trust for a moment. Do you trust somebody personally? Perhaps a significant other, a close relative, or a friend? Why is it that you trust them? I am sure it’s because you are familiar with them and they in return are familiar with you. The intents of both sides are worthy, correct? Well, how did you develop this level of trust in a relationship?
You’ve done numerous things. You spent quality time together even in the little sum of time you might have known one another. One of you or both of you are probably good listeners. There is also mutual respect for one another.
Well, to get investors to finance you, you must institute the same bond and conviction in each other.
Selling as Opposed to Counseling
Since you almost certainly don’t have ages to grow this with all the possible investors you have lined up, you’ll need to take action and progress hastily. Here’s how: don’t sell to them. Counsel them as an alternative. Remember the old motto, “People will not care about what you know until they know that you care.” Every prosperous fund-raiser is an active counselor.
How do you respond when somebody tries to sell you something before they know if you require what they’re selling? You put up an instinctive safeguard, correct? To overpower this automated response, they should have questioned you a bit first, then they most likely would have been a tad bit more effective. Take a counselor’s attitude instead.
5 Guidelines to Becoming a Superior Money-Raiser Counselor
#1 Build the Relationship First.
#2 Investor Necessities.
Ask questions such as do they require monthly or periodical pay-outs or are they able to wait until the investment is finished?
#3 Investment Objectives.
Ask questions about why they decided to invest. Is it for their children’s college trust? For retirement? To create a trust fund for charity or the underprivileged?
#4 Risk Lenience and Return Anticipations.
Ask questions relating to their prior investments, such as stock or other real estate. Ask how chancy it was to them. Next, ask what their anticipations are for profits on the investment. Are they expecting a 5%, 8%, 10%, or 50% profit on the investment? Remember to communicate to them that you’re number one concern is to guard and preserve their investment with you.
#5 Life Goals with Investments.
Ask what their vital goal in life is. Is it to retire and move to Fiji? Become a missionary in Africa and live there for the subsequent 10 years? Is it constructing a school for at-risk kids in deprived neighborhoods?
